Competitive assessment

Competitive assessment

Competitive assessment

How do you position your product to stand out when your value proposition sounds nearly identical to other competitive offerings? That’s a major challenge companies are facing in an increasingly competitive business marketplace. The answer is assessing and re-aligning the way your company’s value proposition is being positioned.

Ricardo’s experienced operations team can provide a comprehensive assessment of product competitiveness including strategic positioning to drive improved product portfolio decisions for clients in transportation, energy, and off-road equipment industries.

RSC’s seasoned consultants have a profound grasp of the industries we serve including product expertise and market experience across broad range of sectors and applications. Our team brings a unique mix of strong technical and business acumen to deliver practical and comprehensive solutions appropriate to our clients’ needs.

RSC is committed to assisting businesses with growth, innovation and industrial effectiveness strategies, providing long-term, profitable solutions. We provide a thorough analysis and interpretation of real-world data to provide a deep and comprehensive understanding of the characteristics and dynamics of customers and competitors within the industries we serve. Our approach involves expert execution of primary and secondary research including surveys and structured interviews with customers, competitors and other industry stakeholders. Additionally, our teams examine industry trends, key players in the market (including resources and strategies of key competitors), and market share. Through these activities, we develop a balanced unified scoring to highlight areas of strength and opportunities for the client. 

Our sector specialist teams have unique capabilities, including:

  • Evaluating the strengths, weaknesses, opportunities & threats for client product portfolio and overall strategic positioning
  • Identifying key success factors and pitfalls in target segments and markets
  • Assessing competitiveness of client’s products against appealing customer attributes including cost, technology, quality, reliability, service, etc.