Mobility as a Service (MaaS)

Mobility as a Service (MaaS)

Increasing urbanization of populations around the world is causing a significant strain on existing city infrastructure, forcing people to find more-efficient manners of personal mobility. While electrification, connectivity, and autonomous technology are disrupting the current transportation paradigm, overlaying these is a gathering revolution in the way that vehicles are owned and used. ‘Mobility as a Service’ (MaaS) can replace traditional vehicle ownership – and perhaps conventional public transport too – for many consumers now and in the future, which is why industry players are developing novel business models to create and capture value in the entire mobility ecosystem. So far, this has manifested as popular trends such as two- and three-wheeler pay per use services, as well as car-sharing, ride-hailing, and ride-sharing models.

Companies at various levels within the automotive and transportation value chain – including original equipment manufacturers (OEMs) and tier 1 or 2 suppliers – are recognizing this shift away from traditional revenue streams and are finding ways to generate revenue by expanding their core capabilities. New firms are also entering this whitespace.

At Ricardo Strategic Consulting (RSC), we recognise the need for technologically and commercially informed advice, which is why companies from across the industry choose to partner with when entering the MaaS space. By building on our technical insight derived from the wider Ricardo group and adding the business acumen of our experienced consultants, the RSC team is able to advise on the commercial and technical viability of MaaS innovations.

While the potential for development and commercial exploitation of some MaaS innovations is immediate, others may take some years to come to technical maturity and commercial market readiness. In these cases, RSC can also help in analysing and recommending how clients – from the established automakers to new market entrants within the electrified or automated vehicle space, or those exploiting new models of shared mobility – can position themselves to take advantages of the new opportunities and avoid becoming obsolete.

RSC assists our clients in the following ways:

  • MaaS business case creation, assessment, and optimization, based on a comprehensive review of technical and commercial parameters
  • Review of current and future federal and local regulations and their associated impact on MaaS innovations
  • Advanced modelling of consumer behaviours and safety pattern segmentation
  • New product development process requirements and transformation management
  • Technical and commercial due diligence
  • Information services monetization strategy development and implementation