Marketing, brand and product / price strategy
Consumer markets are in a phase of transition where innovation cycles are getting shorter, product and pricing information is readily available, brand identity and image are becoming increasingly important, target groups are more international and diverse, and customers are expecting innovative and custom-tailored solutions.
Companies are faced with increasingly competitive environments in which capturing and retaining customers profitably is a great challenge. Ricardo helps organisations understand customer requirements and track customer behavior in the fast changing global environment.
Ricardo has gained extensive experience in supporting clients to maneuver through the challenges and pitfalls of marketing and brand management. Services we cover include:
- Brand strategy and brand management
- Product planning and cycle management
- Pricing strategies and pricing systems for product lines, options and bundles
- Launch management and go-to-market strategies