Technology Adoption Modeling

Technology Adoption Modeling

In a technology leading market environment, successfully adopting new vehicle technologies is an essential part of growing and maintaining your business. At Ricardo Strategic Consulting (RSC), our technology adoption modelling approach delivers a deep understanding of the economics and impacts of various drivers behind consumer choices and provides quantitative adoption rate forecasts based on a proven set of analysis techniques.

From our detailed knowledge of vehicle technology and cost from our product design and supply chain programs, we have developed our models and expertise over many years, and we have implemented programs with State and Federal government agencies, commercial original equipment manufacturers (OEMs), major fleets and suppliers. RSC has assessed adoption rates for a wide range of technologies including biofuels, natural gas (CNG/LNG), fuel cell, electrified powertrains, and advanced ICE technologies, along with scalability prospects of over 100 zero-emission vehicles.

By leveraging our unique background, we utilize a combined technical and strategic approach to deliver a detailed review of specific fleet operations and vehicle vocations, analytical modelling using Ricardo proprietary toolsets, and, crucially, validation of findings through interviews with key industry stakeholders.

Our unique capabilities include: 

  • Detailed knowledge of the economic and non-economic drivers behind business planning for fleets, vehicle OEMs, and suppliers
  • Extensive total cost of ownership model for commercial vehicle operations
  • Detailed techno-economic models for advanced technologies, including infrastructure impacts
  • Quantitative adoption rate model with segmentation of buyers and factors including CAPEX and OPEX, technology risk, and surety of supply