Commercial vehicles are used in significantly different vocations varying from local delivery to interstate transit to people movement. These vocations have different characteristics and will represent different opportunities for fuel cell operation. Although fleet buying decisions are mostly driven by economics, there are vocations with a strong desire and/or mandates for ultra-low and zero-emission operation. The objective is to understand the characteristic of the North American truck market and identify early adopters of fuel cell technology and the addressable market size.
- Commercial vehicle segments and market entry points identified based on value proposition of hydrogen fuel cells, competitive landscape, barriers to entry, and regulatory drivers
- End-user (fleet) insight, characteristics and potential for adoption of hydrogen fuel cell powertrains
Suitable vocations for the adoption of fuel cell technology were identified based on economic evaluation and non-economic practical considerations.
Vocational attributes favored by fuel cell propulsion systems were understood and used as a basis for identifying other suitable vocations in the truck segment.