Motorcycle & Personal Transport

Motorcycle & Personal Transport

At Ricardo Strategic Consulting (RSC), to enable our clients to deliver cost-effective, time-effective, and market-leading products, we support them in gaining a thorough understanding of the current marketing and technical landscape, refining their business case, defining niche market placement, and effectively preparing the market and their sales teams for delivery.

RSC has been delivering a complete range of strategic consulting services since 2003, with a special focus on motorcycle original equipment manufacturers (OEMs) and suppliers, through dedicated teams around the globe.

Tailored motocycle project examples

  • Product strategy and business case definition – We supported leading OEMs in researching customer requirements and market trends, defining product offerings, and developing the business case for new (growth) segments and products. To ensure flawless delivery, we worked on requirements and implementation plans for the new products across all major functions, from development and purchasing to manufacturing and quality to sales and service.
  • Cost reduction and operational excellence – Based on a teardown analysis of competing motorcycles and engines, we supported our client using benchmarking data and generated ideas to reduce Bill of Materials (BoM) and assembly costs. Our measures and ideas included alternative technical solutions, functional integration, Best Cost Country (BCC) (re-) sourcing, and bundling of volumes/modular kit strategies.
  • Sales and service strategies – We have helped OEMs re-define their sales concepts and networks and have supported the preparation of sales networks for the introduction of new products. Our project experience also includes cost-of-sales analysis and optimization.
  • Organizational structure and processes – We have significant experience in organizational benchmarking and the re-development of organizational infrastructure and processes. We have supported leading OEMs and suppliers with the re-definition of product development processes, resulting in reduced lead times and program costs.