Passenger cars

Passenger cars

Deep content consulting for tomorrow’s automotive markets

As the industry responds to seismic changes in the automotive market – and across society as a whole – we remain one of its most trusted and innovative partners.  

Our mission at Ricardo is to support the evolution of the automotive sector towards an efficient, sustainable low-carbon future, while helping clients respond to the transformation of personal transportation, driven by advancements in autonomous driving, connectivity and shared ownership business models.

We are unique in offering top management consulting, deep industry knowledge and technology understanding, drawing from our world class technology experts across the globe.

RSC's unique value

  • Deep content consulting - Unique combination of top management consulting and in-depth industry know how
  • End-to-end delivery capabilities - Consulting services across the entire automotive value chain
  • Experienced consultants - Joined teams of experienced management consultants with extensive industry experience and world class technology experts from Ricardo’s engineering team
  • Trusted partner - Global client base of the leading automotive companies, investors, government agencies and financial institutions
  • Global Consulting Approach - ~60 experienced consultants based in all major automotive markets worldwide (Germany, USA, Great Britain, China, Japan, India)

Key RSC services


  • Corporate strategy development
  • Market and technology studies
  • Strategy development
  • Business planning
  • Mergers & acquisition support
  • Post-merger integration
  • Change management
  • Business turnaround

Sales, Marketing & Distribution

  • Product and brand positioning
  • Market segmentation
  • Margin models
  • Distribution strategy and processes
  • Network optimization
  • Pricing strategies
  • Retail management
  • Market launch

Product Development

  • Product and technology strategy
  • Design cost reduction
  • Complexity reduction
  • Process reengineering
  • PD organisation redesign
  • Supplier management
  • Site and facility strategy
  • Critical programme management support


  • Global sourcing
  • Volume bundling
  • Negotiation target setting
  • Purchasing process reengineering
  • Purchasing organization redesign
  • Supplier development
  • Value chain restructuring
  • E-procurement

Manufacturing / Process Improvement

  • Plant network strategy
  • Site selection
  • Factory of the future
  • Plant optimisation
  • Asset management
  • Launch support
  • SCM / Order-to-delivery strategy
  • Logistics improvement
  • Quality and Warranty management
  • Integrated Cost Reduction


  • Parts & accessories revenue optimisation
  • Design of lease, repair & maintenance schemes
  • Design cost reduction
  • Warranty improvement
  • Complexity reduction