Market Growth Strategy

Market Growth Strategy

The client had seen strong growth in NAFTA over the last five years and had good visibility of expected revenues for the next five. The board wanted to know what markets and products need to be developed in order to maintain this momentum? The client asked Ricardo to help them identify opportunities in customers, applications and adjacent technologies into new markets. The client needed to understand market drivers, competitive landscape and opportunities to differentiate their offerings from the incumbents and other competitors.

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